萨尔曼Rizwan, 市场营销专家 in 阿拉伯联合酋长国迪拜
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萨尔曼Rizwan

验证专家  in 市场营销

市场营销专家

位置
阿拉伯联合酋长国迪拜
至今成员总数
2023年4月11日

萨勒曼 is a digital marketing expert with an impressive track record of planning, 领先的, and executing successful digital marketing projects for multiple clients. He also possesses a keen eye for creative strategy, allowing him to deliver exceptional results for clients in various business verticals. With a proven history of improving ROI, 萨勒曼 is a valuable asset to any team looking to maximize their digital and performance marketing efforts.

销售业绩社交媒体营销(SMM)搜索引擎营销(SEM)谷歌广告Facebook的广告营销策略品牌营销电子邮件广告展示广告TikTok广告媒体计划获取客户电子邮件营销谷歌搜索控制台铅一代房地产电子商务搜索引擎优化Pinterest程序化的营销TikTok营销

项目的亮点

Multimarket 铅一代 Drive for DAMAC属性
Led the digital marketing campaign for DAMAC属性 to increase its digital footprint and boost international sales. 这一努力使收入增加了2%.5.
Conversion Transformation with Google and Meta
Increased campaign efficiency using Google's and Meta's offline conversion tracking and 价值取向的投标.
数字营销策略 for 派拉蒙酒店
酒店预订量增加, 平均预订价值, and the length of stay using effective marketing campaigns.

专业知识

创意策略数据分析数字营销策略媒体计划销售业绩房地产搜索引擎营销(SEM)社交媒体营销(SMM)

工作经验

数字营销总监

2023年至今
艾灵顿集团
  • Delivered $23 million worth of sales via digital campaigns in the first quarter of the year.
  • Led the restructuring of the firm's digital and performance marketing strategy across all platforms to ensure maximum efficiency. Social platforms included LinkedIn, TikTok, Facebook, YouTube, and Pinterest marketing.
  • Introduced and launched a new real estate marketing B2B campaign to onboard international real estate brokers for the firm.

Manager - 销售业绩 and Growth

2020 - 2022
DAMAC属性
  • Managed and optimized the company's multimillion-dollar digital marketing budgeting scope across local and international markets.
  • Reduced the cost of digital campaigns by more than 2.5 YOY, which resulted in a higher digital sales share. Oversaw the digital marketing campaign, boosting international sales and acquiring customers.
  • Led a digital marketing awareness campaign that went viral for the company's 40th anniversary in the Middle East region.
  • Contributed to digital and performance marketing strategies for all businesses within the DAMAC group, 包括Roberto Cavalli, 派拉蒙酒店, CryptoBear, 和WhiteSpot.
  • 雇佣d, managed, and trained multiple resources for digital and performance marketing for the company.

数字营销经理

2018 - 2020
变焦数码
  • Managed digital marketing strategies for legal, 美, 医疗保健, 技术, 房地产客户, including website and mobile projects, pay-per-click and programmatic advertising, 电子商务, 电子商务搜索引擎优化, 搜索引擎优化管理, 电子邮件营销.
  • Handled media planning and campaign setup for clients like Emaar, DAMAC, 迪拜艺术博览会, EDNOC, 克林顿街烘焙公司, RedTag, 洲Aventura公园, 和GymNation.
  • Created and led the strategic digital marketing efforts for Zoom Property, a real estate startup launched in the UAE.

团队领导-数字营销

2016 - 2018
Zameen
  • Worked with the head of the department to strategize and execute marketing strategies to increase traffic and leads on the website.
  • Conducted strategies to increase installs and in-app actions for the Zameen app within all platforms.
  • Helped restructure the entire search and social campaign structure to maximize campaign efficiency and deliver cheaper cost-per-lead.

Multimarket 铅一代 Drive for DAMAC属性

Led the digital marketing campaign for DAMAC属性 to increase its digital footprint and boost international sales. 这一努力使收入增加了2%.5.

DAMAC属性 is the UAE's second most prominent real estate developer, with multiple projects across the Middle East. The company wanted to explore new markets for lead generation after the COVID-19 pandemic. Its objective was to increase the share of international sales.

作为数字营销经理, I tackled the challenge by employing a detailed marketing strategy to effectively target each region with a uniquely creative approach and channel mix. I worked closely with our contacts at Google, Meta, Yandex, and TikTok to gain essential insights for each market and use the information to create custom campaigns. 该活动使收入增加了2%.5 and helped us discover new potential markets for further growth.

Conversion Transformation with Google and Meta

Increased campaign efficiency using Google's and Meta's offline conversion tracking and 价值取向的投标.

I organized and led a company's transformation from traditional conversion tracking to Google's offline conversion tracking, 价值取向的投标, 以及Meta的离线转换API. Introducing offline events as conversions and assigning values to these events led to a more focused campaign strategy and a higher ROI.

数字营销策略 for 派拉蒙酒店

酒店预订量增加, 平均预订价值, and the length of stay using effective marketing campaigns.

I led the digital marketing strategy for 派拉蒙酒店 to increase bookings and revenue. I created offers and creatives to ensure a higher length of stay ratio among the target demographics. The process also included launching branded campaigns in multiple languages to international audiences to secure quality leads. These efforts resulted in 派拉蒙酒店 increasing its occupancy rate by 101%.

核心

销售业绩, 铅一代, 社交媒体营销(SMM), 搜索引擎营销(SEM), 应用商店营销, 数字营销策略, 谷歌广告, Facebook的广告, 营销策略, 市场策, 社交媒体策略, 品牌营销, 数字营销, Google标签管理器, LinkedIn营销, 电子邮件广告, Pinterest营销, 付费广告, 展示广告, TikTok广告, YouTube广告, 点击付费(PPC), 电子邮件营销, 搜索引擎优化(SEO), B2C营销, 营销预算

平台 & 工具

Google 分析, 市场营销 平台, Instagram Ads, Facebook的广告 Manager, Eloqua

技术

谷歌搜索控制台

商业模式

企业对企业(B2B)

其他

B2B潜在客户生成, 房地产, 媒体计划, 创意策略, 数据分析, 营销计划, 获取客户, 付费媒体, 付费搜索, Salesforce, 电子商务, 团队管理, 数字营销设计, 国际营销, 分析, Data, 收入优化, 热情好客, 电子商务搜索引擎优化, 房地产营销, 程序化的广告

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